Most skincare picks a side. HerHis starts from the opposite premise: her routine and his are the same routine.
One word, not two
The name is a portmanteau and the logotype treats it that way. Both H forms carry the same width and the same weight, so neither half leads, and the join is seamless enough that the word lands before the pun does. The counters open into leaf shapes, the only ornament the mark allows itself.
"Her and His healthy skin solution" sits above the mark as a plain statement of who the range is for. No qualifier, no gendered adjective.
Two lines on one shelf
The range splits in two, and the packaging codes that split through material rather than through logo variants.
Perfume Shower Santal runs in translucent bottles, so the olive gel itself supplies the color. Black cartons and a matte black pump hold the line together.
The cleansing powder goes the other way: opaque ivory, deep green type, a soft finish that answers the powder inside. Side by side the two lines read as one brand at two temperatures.
Big enough to crop
On the bag the mark runs edge to edge and gets cut off, which the symmetry of the letterforms survives without losing the word. On the gift ribbon it repeats small enough to stop being a logo and start being a texture.
- Identity
- logotype, typography, color system
- Package
- bottle, tube, unit carton
- Retail
- gift box, printed ribbon, shopping bag